Big TV, a direct-to-home (DTH) service provided by the Reliance ADAG, has made a deal with ESPN Star Sports by which they can now offer interactive cricket service to their viewers. The service is called ‘iCricket’. The subscribers of Big TV can now also enjoy twenty20 world cup 2009 matches with multi-view options by which they can switch between live action, extra camera or highlights.
The viewers are also left with an option to choose a language from four languages: English, Hindi, Tamil and Telegu. Sanjay Behl, CEO of Reliance Big TV, said that the company launched iCricket, having realized the mass appeal of cricket to the fans during twenty20 world cup.