Thursday, April 16, 2009

IPL 2009 Twenty20: South Africa is the Ultimate Winner?

You know that IPL 2009 is going to take place in South Africa with the tournament getting underway on 18 April 2009. The tournament was shifted to South Africa just three weeks back amidst fear of government’s failure to provide adequate security to the tournament due to the country’s general election being taken place at the same time. No doubt, organizing the tournament in South Africa will help IPL to become a global brand, but in many ways, South Africa is the ultimate winner. How?

First of all, about 40,000 hotel rooms have been booked in the cities which will host IPL matches. Summer is not a rush season for the tourists, but due to IPL, hotel business will see a boom for the next one month. It has been reported that IPL will add $150-200 million to the local economy. Most importantly, it is a big chance for South Africa to promote their tourism. If South African government can act smartly, then South Africa’s tourism industry could receive a boom with this tournament. Moreover, a number of bollywood stars including some of the franchise owners like Shah Rukh Khan, Preity Zinta and Shilpa Shetty will also be heading towards South Africa in what South Africa could become a potential film venues for Bollywood movies in future too.

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